The problem we're tackling

Your team spent weeks perfecting persona-based messaging, but when it's time to write, those documents sit unopened in a folder somewhere.

The impact hits GTM outcomes you own:

  • Answer engines get your positioning wrong
  • Sales emails get ignored and deals slow down
  • Webpages and ads drift off-message and don't convert
  • Partners and analysts misrepresent your positioning
  • Customers miss key releases and onboarding guidance
  • You spend hours auditing and fixing content

Our solution

Turn your messaging into a writing assistant

PersonaBox keeps content on-message as it's written.

1

Real-time feedback

AI reviews your content as you write, grades it against your personas, and suggests improvements

2

Works everywhere

Chrome extension integrates with Google Docs, Gmail, Notion, and ChatGPT

3

Team adoption

Your messaging actually gets used because it is accessible right where your team writes

Results you'll see

Less time

auditing and fixing off-message content

Higher adoption

of messaging across your entire GTM team

Better quality

visible improvements in content resonance

The founder

Built by someone who lived this problem.

Mike Chirokas, Founder

Mike Chirokas

Founder

I spent 4 years in Product Marketing for fast-moving developer-focused startups like Builder.io and Netlify. My job was making sure everything we shipped was on-message.

The hardest part? Getting the entire team to actually use our carefully crafted messaging. I'd spend weeks building persona docs, only to watch them collect dust while content went out that missed the mark.

“I needed a tool that could help the entire GTM team adopt messaging without me having to review every piece of content.”

So I built PersonaBox—the tool I wish I'd had. It turns your messaging docs into a real-time writing assistant that actually gets used.