You're Underutilizing Your Biggest Product Marketing Lever on LinkedIn: Your Team
Most B2B SaaS teams make company social posts the primary channel for product launches. The data says it should be the other way around — your team members should be the primary posters.
Mike Chirokas·February 23, 2026
Why generating your own changelog is costing more than you think
Building your own AI changelog generator from GitHub commits seems like a quick win, but it creates hidden maintenance costs, produces text-only output, and still leaves your team rewriting everything for each channel.
Mike Chirokas·February 7, 2026
Getting the most out of PersonaBox: A complete best practices guide
Everything I've learned after generating over a hundred product updates across more than a dozen companies.
Mike Chirokas·February 1, 2026
How to make your AI-generated B2B SaaS content genuinely interesting
You've tried AI for content. It hasn't transformed your workflow. Here are the three reasons why - and how to fix each one.
Mike Chirokas·January 30, 2026
The anatomy of a great product update
Here are the four ingredients that make product updates actually work (with specific examples).
Mike Chirokas·January 14, 2026
The product update problem
Your team ships features every week. But most of that work disappears into the product without anyone knowing. Here's why, and what we're doing about it.
Mike Chirokas·January 7, 2026
I launched an ABM campaign for a $29 tool
The full breakdown: research, landing page, LinkedIn posts, cold emails, DMs, and how I'd grade myself on the results.
Mike Chirokas·December 18, 2025