January 14, 2026·6 min read
The anatomy of a great product update
Here are the four ingredients that make product updates actually work (with specific examples).
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Mike Chirokas
Founder
January 7, 2026·4 min read
The product update problem
Your team ships features every week. But most of that work disappears into the product without anyone knowing. Here's why, and what we're doing about it.
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Mike Chirokas
Founder
December 18, 2025·8 min read
I launched an ABM campaign for a $29 tool
The full breakdown: research, landing page, LinkedIn posts, cold emails, DMs, and how I'd grade myself on the results.
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Mike Chirokas
Founder