For Teams
There's a better way to get
reps posting on LinkedIn.
Original posts from personal profiles generate 5x more engagement than company pages. PersonaBox turns every rep into a consistent LinkedIn poster without adding to their workload.
The repost problem
LinkedIn's algorithm buries reposts
You invested in great marketing content. You asked your sales team to amplify it. They hit the repost button, maybe added a quick comment, and... almost nobody saw it.
LinkedIn prioritizes original content that sparks real conversations. When someone reposts, the algorithm treats it as a signal to boost the original author, not to show the repost to more people. Your reps' networks barely see it.
The same message posted as original content gets 52x more impressions than a repost.
Impressions on a repost
Over two weeks
Impressions on original content
Same message, posted natively
That's a 52x difference in reach.
The research
Why original posts from personal accounts win
Based on analysis of 621,000+ LinkedIn posts. The data is clear: original content from personal profiles dramatically outperforms everything else.
5x
More engagement
Personal profiles vs. company pages posting original content
6.2%
Engagement rate
Average for personal profiles (vs. 1.24% for company pages)
90%
Brand impressions
Come from employee content, not company pages
10x
More connections
Employees have vs. company page followers
The algorithm advantage
LinkedIn rewards original posts
Personal profiles consistently outperform company pages on every metric.
- Trust factor: People buy from people they trust. Personal content builds trust faster than corporate messaging.
- Network effect: Your reps' connections are more likely to engage with human-to-human content than company announcements.
- Authentic voice: Original posts that show expertise, vulnerability, or real perspective build trust far faster than polished corporate copy.
"Great post from our marketing team! Check out our latest case study."
"I just read our latest case study and one stat jumped out: customers saw a 40% reduction in time-to-close. Here's what I've seen firsthand that explains why..."
The solution
Give every rep original content,
trained on your company's wins
PersonaBox delivers fresh, original LinkedIn posts to your team every day. Built on your company's latest updates and tailored to what your buyers care about.
Multiple variations per post
Every post comes with 4 content variations and 3 image options. Reps pick the version that fits their style and mark it as used.
Your company's content
We crawl your website daily to extract case studies, proof points, and customer quotes. Every post is built on real wins from your company.
Buyer-focused topics
Every post targets the specific personas your reps sell to. VP of Engineering? CTO? We match content to what each buyer actually cares about.
Built for teams
Everything you need to scale social selling
Custom team members & personas
Different reps sell to different buyers. Configure custom personas per rep to match their territory and buyer focus.
SSO, roles and permissions
Enterprise-grade security with SAML SSO and granular roles and permissions for your team.
Gong / call recorder integration
Connect your call recordings to surface real customer quotes and pain points for even more authentic content.
Advanced brand & visual training
Go beyond automatic brand detection. Upload custom assets, fonts, and detailed brand guidelines.
Dedicated GTM engineer
Get a dedicated point of contact who helps with setup, training, and ongoing optimization.
Priority support
Fast response times and dedicated support channels for your team.
Questions about team plans
How is this different from just sharing marketing content?
When reps repost company content, LinkedIn treats it as amplification for the original author, not the rep. Original posts from personal profiles generate 5x more engagement and actually build the rep's personal brand and network.
Will all my reps post the same thing?
Every post comes with 4 content variations and 3 image options, so reps can pick different versions. When a rep posts something, they mark it as used so others on the team can choose a different variation or a different post entirely.
How much time does this take per rep?
About 2 minutes per day. They receive an email with a ready-to-post draft, review it, optionally tweak it, and publish. Most reps publish as-is or with minor edits.
Can managers review content before it's published?
Yes. You can set up approval workflows so managers can review posts before they go out. Or you can trust your reps to use their judgment. The content is always a draft they control.
What if a rep doesn't want to post?
That's fine. They can skip any post. But once they see how easy it is and how much engagement original content gets compared to reposts, most reps become enthusiastic posters.
How do you handle onboarding for a large team?
Our dedicated GTM engineer works with you to onboard everyone. We can do bulk setup, training sessions, and ongoing support to make sure adoption is high.
Turn reposts into real reach.
Scale social selling across your team.
Talk to our team about deploying PersonaBox for your sales org. Custom pricing, dedicated support, and enterprise security included.